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Some may be wondering what the point of a really transfer would be. For folks who have spent 15 years working together with Microsoft Access as their own primary database management software and who expect to be doing it another 20, being able to communicate with other systems won't seem as important. Unfortunately, sticking with the well-versed might not be a viable strategy over the long term.

Consider this: your company sticks with the tried and true methods of database management. You spend money buying outdated proprietary software, hours setting up simple commands, and plenty of time piecing together basic reports. Informing your manager about the day to day operations of your job involve running extensive questions and spending hours piecing the details into a spreadsheet. It was, at some point, a good way of doing business. In contrast, your competitor stores information in the format that allows it being transferred to free, open-source systems in the blink of an observation. When their database becomes ineffective, they switch for a better program with bit of downtime. When informing their own bosses about projects, they are able to examine data across the whole enterprise quickly.

Interoperability ought to be both a business strategy and a philosophy. It's more than just cutting reporting time, it's about having access to customer data before some others do and seeing relationships in the data that aren't right away apparent. It saves you time, money, and a giant headache. Granted, it extends beyond marketing and a lot of marketers will feel this is too technical for them to be concerned with.
First, being able to quickly access data inside your CRM and incorporate it with survey responses, inventory counts, and feedback from your marketing campaigns will allow you to target your customers better. Second, if (as the following series will show may be the case) the internet is becoming more semantic, it will unleash a wave with information sharing that's just never been seen in advance of. Taking advantage of that, internally and externally, will naturally lead to more sales. But it will also free up time for them to focus on the parts of your job that are more rewarding than filling with spreadsheet cells.

So how do you do it?

When covering the semantic web, sometimes it's a little too easy to make the whole thing sound like a magic pill that solves all your business problems. Let everyone be clear: it's not necessarily, but it does ensure that things easier. Here are some tools to help you out take advantage of interoperability.

SAP. This software is absolutely fantastic in regards to interoperability and searchability. SAP provides extensive features for inventory management, finance, human resources, and more. The fact that the software can be used in so many sections makes computer communication convenient. SAP is working to produce a semantic framework with regard to data. Their approach is to develop standards within the bounds of what folks need, and not from your removed academic standpoint. SAP's approach will take what is useful with regard to businesses from academia and grow these standards in a commercial environment.